Head of SEO
I have developed and executed highly effective strategies that have significantly enhanced online visibility and engagement. My expertise extends to leading and managing large teams, both directly and indirectly, ensuring the achievement of key objectives and sustained growth in the eGaming industry with over 15 year experience as a seasoned SEO Expert.
About Me
As a seasoned SEO Director & web strategist specialising in Search, Content Marketing, and Organic Social Media, I have successfully collaborated with top industry professionals to drive impactful results. My role involved project manager skills coordinating consultants and external resources, overseeing multidisciplinary teams—including developers, UX designers, and editorial staff—to deliver cohesive and results-driven digital strategies. Full professional proficiency in English, Spanish and Italian.
Localization & Scalability
A strong focus on SEO scalability has allowed me to develop strategies tailored for international markets, ensuring seamless localization and adaptation for different audiences. By leveraging data-driven insights, I help businesses expand their reach while maintaining consistency in branding and messaging.
Some brands I cooperated with as in-house SEO Expert.
Outreach
Additionally, I specialize in developing international link acquisition strategies that align with ethical, white-hat SEO practices. Through multilingual OFF-SITE SEO and link-building initiatives, I help brands establish authority in diverse markets, leveraging local partnerships, PR opportunities, and high-quality content distribution.
Content Marketing
Creativity is a fundamental component of my approach. I continuously explore new SEO initiatives that push boundaries, assessing their potential impact before implementation. From AI-driven content strategies to emerging trends in search behaviour.
Organic Growth
In everything I do, I mix technical know-how with big-picture thinking to get real results. I’m passionate about SEO, content marketing, and digital growth, and that drives me to help businesses succeed in the always-changing online world. I stay ahead of industry developments to keep my strategies innovative and competitive.
SEO Strategist
As SEO Director big part of what I do involves supervising SEO Managers and large teams of both Content Writers, Social Media Editors and Technical SEO experts. I guide them to carry out strategies that have a big impact on the Web Presence.
I take the lead in creating roadmaps, setting targets, and making sure SEO efforts line up with what the business needs. By pushing for results, I’ve helped teams improve how visible they are in searches, get users more involved, and increase organic traffic in different markets such as
UKIE, DACH, Nordic, LATAM and Europe South.
MY Expertise and Technical Skills
Technical SEO
As a head of SEO at a leading SEO team, my expertise includes comprehensive website audits ensuring state-of-the-art website crawl optimization. I follow best practices in site architecture and speed optimization, meeting Core Web Vitals recommendations across the site with a strong focus on mobile optimization. This approach is crucial for both ecommerce and content-driven websites, enhancing overall search engine optimization performance.
On-Site SEO Optimization
When it comes to landing page optimization, I apply industry standards and follow a heuristic approach to on-page SEO and content strategy. The ultimate goal is outranking competition by implementing structured data and a semantic SEO approach. My method goes beyond advanced cluster keyword research and international (glocal) keyword research. It’s particularly effective for multilanguage and multi-location websites where hreflang tags and multilingual SEO are vital signals for search engines. This comprehensive strategy is essential for improving organic performance and driving digital growth.
SEO AI optimization
Recently, I’ve broadened my knowledge by combining AI and traditional SEO techniques. This includes Large Language Model (LLM) SEO “AI content optimization” using “AI-powered SEO tools” such as Perplexity AI, Google Gemini, ChatGPT, and Claude. Some tools effectively combine SEO and AI, like Writesonic. Other SEO tools I currently use are SEMrush, SimilarWeb, AWR Cloud (Advanced Web Rankings), Lighthouse, Google Speed Insights, SEOptimer, Google Search Console, and Write Sonic. In the past, I’ve also utilized Ahrefs, Sistrix, Majestic SEO, Screaming Frog, and various keyword planning tools. This diverse toolkit allows me to stay ahead of industry trends and provide cutting-edge digital marketing solutions.
Off-Site SEO Outreach Optimization
Any seasoned expert in highly competitive industries, including SEO Consultants offering SEO services or Inhouse Experts, will emphasize the importance of a comprehensive SEO strategy. This strategy combines on-site optimization, content strategy, keyword research (now powered by Artificial Intelligence tools), and off-site SEO. Both on-site and off-site SEO are vital to a successful SEO strategy in hyper-aggressive verticals like sports betting, casino, lottery, or the travel industry.
In 2025, SEO is not just about technical optimization; it shouldn’t be siloed or excluded from collateral online marketing activities. SEO now encompasses branding, social branding, community engagement, social media platforms, and websites where users share and discuss content (like Reddit). It also includes online reputation management and digital PR. All these elements, paired with a solid link building strategy and backlinks analysis, contribute to a holistic digital marketing approach.
Do you want to hear more about SEO? Are you looking for a Head of SEO?
What they say about me
“Ettore has capacity and expertise needed to drive and lead online marketing projects at any stage, from planning to execution.”
Arnoldo Cabrera
Digital Optimization Manager
“Ettore is an extremely knowledgeable SEO, passionate of all aspects of online marketing who has an uncanny ability to inspire, motivate and pass on his knowledge to those working under his direction and collaborating with his team.”
Rossana Comazzi
Head of Acquisition
“Advanced knowledge of SEO and ability to work and deliver in highly competitive verticals. Besides, he is as Head of SEO who is a positive and outgoing person, a pleasure to work with.”
Anna Oshkalo
Digital Strategy Advisor
“Ettore is top of the league SEO Manager with a superlative knowledge of the eGaming industry.”