My latest achievements in
Strategic Organic Growth
This section showcases my commitment to delivering impactful SEO strategies, highlighting a clear vision for driving success in digital marketing campaigns and enhancing online visibility in the egaming, lottery and gambling industry.
Lottoland (com)
(Semrush Organic Traffic Trend Overview)
From its 2012 launch, Lottoland experienced rapid organic traffic growth, driven by a strategic and evolving SEO approach. Initially focused on establishing a strong foundation in the emerging online lottery betting sector targeting markets across Europe DACH, UKIE, CEE, LATAM and beyond. As Lottoland expanded its offerings and achieved significant milestones, like record-breaking payouts and customer growth, its online visibility surged. A sustained emphasis on content marketing, technical SEO enhancements fueled a consistent upward trajectory, culminating in substantial organic traffic increases.
Giochi24 (it)
(Semrush Organic Traffic Trend Overview)
Giochi24 organic traffic experienced a notable upward trend (from 2021 to 2024) achieved through a focused strategy encompassing technical SEO improvements in spite of platform and technical constraints. Superenalotto record jackpot (Europe’s Biggest Jackpot still unbeaten reaching the sky high amount of 371 million euros) brought lottery draws search traffic to unprecedented levels. Traffic normalised when the jackpot was hit (can clearly see the decline in demand in February 2023; rankings kept their top positions and had no impact in the decline in search volume going back to normal monthly search volumes.
Key Achievements Giochi24(it)
Milestones, Analytics and statistics that reveal impactful SEO strategies and measurable results.
14.5 Mln
Organic Traffic
This metric showcases the number of clicks from Google.it in the last 12 months.
4.500+
Keywords in Top3
This metric highlights the significant growth in top rankings in Google.it
(95% non-branded keywords) reaching 10% of all traffic share in Italy.
1.400+
Referring Domains Earned
This metric reflects the number of high-quality backlinks acquired through outreach efforts.
IT TOP RANKINGS
Giochi24 (it)
Top Keywords (Google IT)
- Superenalotto prossime estrazioni (1)
- Risultati Superenalotto (2)
- Quote Superenalotto (3)
- Superenalotto online (4)
- estrazioni superenalotto (2) (superenalotto.com)
- 10eLotto serale (1)
- prossima estrazione lotto (1)
- gioca al lotto (2)
- vincite lotto (3)
- millionday (2)
- millionday stasera (2)
- quote millionday (2)
- eurojackpot (3) (eurojackpot.org)
Top Positioning Key Metrics Sportsbook
Milestones and achievements that reveal impactful SEO strategies and measurable results.
SE
Top Rankings
Lottoland (se)
Keywords Rankings (Google SE)
Lottery Betting Sweden
- lotto online (1)
- lotto resultat (1)
- spela lotto online (1)
- Eurojackpot (1)
- Eurojackpot Resultat (1)
UK
Top Rankings
PaddyPower (com)
Keywords Rankings (Google UK)
sportsbook UK
- Betting (1)
- Online Betting (1)
- Grand National Betting (1)
IT
Top Rankings
PaddyPower (it)
Top Rankings (Google Italy)
Sportsbook Italy
- Serie A Betting (1)
- Serie A Odds (2)
- Lega Pro Betting (2)
- Live Odds (3)
What People Say ABOUT ME (MORE)
Team mates that collaborated with me on impactful SEO and marketing projects in Stockholm (Sweden) & Dublin (Ireland)
Ettore is no doubt a knowledgeable and skilled SEO Specialist. Moreover, his long experience in the online gaming segment makes him a key asset for companies new to the SEO field in theis market niche or willing to push their SEO efforts to the next level.
Matteo Monari
Entrepreneur – U Lead
Ettore has an advanced knowledge of Website Optimization & Search technologies. Multilingual & Multitalented. His work is proven, as his his impact on Full Tilt Pokers website & rankings. A great attitude, very approachable and a pleasure to work with.
Conor Mulcahy
Online Marketing – Content Strategy & Search Engine